The keywords that I compete for on my property sites are always increasing. When I first started using adwords for my sites about 3 years ago it came to about 50p per click, I considered that expensive. It can now be as much as £10 per single click. That click may not even bring you any business, I’ve found that it may take up to 10 clicks for 1 person to complete the online form, it can then take 10-15 of these leads before we can convert one to a sale.

That’s about £100 for a lead, which then works out to about £1500 to achieve a sale!!

It’s surprising then that there are still so many new entrants to this market. Just try typing “sell my house quickly” into google and see the hundreds of responses. It is my estimate that there is a new site up every week. Currently there must be something like 200 sites advertising quick property buying. All these sites are just simply competing for the same commodity, its no wonder than that the adwords prices have shot through the roof.

Increasing number of online sellers?

Are there more sellers to sell to the increasing number of online property buying companies? Has the bottom fallen out of the internet bargain property finding websites? Have all the buyers raised the prices for everyone involved due to competition?

One thing is for sure and that is Google is certainly making a packet from its adwords revenue.